Music Business Interview: Jonas Sjöström (CEO Playground Music) interviews Fredrik Zmuda (Wimp)

Music Business Interviews: WiMP

[pro-player]http://www.youtube.com/watch?v=QlZWO6TxK9w[/pro-player]

Recently we had WiMP‘s Fredrik Zmuda pass by the office for a visit. CEO Jonas Sjöström sat down with Fredrik to discuss what benefits the acclaimed new streaming service has to offer as well as the future of labels and the industry.

If you are unaware of what WiMP is then read the following excerpt from their website:

WiMP is a streaming service that gives you full access to play music from a library of several million tracks. Our selection is growing rapidly and our focus is to have the most complete selection possible. We maintain a special focus on our selection of Scandinavian music.

Using WiMP you will get access to most of the music that is published at the same time, or even before, they are available in stores. With the application you will have access to the music in several ways. You can browse the catalogue and our always updated recommendations. In addition you will always find lists with new releases and the most popular music. You can also search for artists, albums and tracks and for any artist we will present related artists that you should check out. You can build your own playlists that you can easily share with others and you can build your own library of your favorites.

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