Easy is back with a brand new track!
Does it ever happen that your favorite band, that you thought were long gone, suddenly returns with the perfect pop track you’ve always been longing for? This is exactly what Easy, the Swedish Godfathers of Indie, does with the sparkling single “It’s OK to Cry”.
After a memorable concert at this year’s Emmaboda Festival – where Easy did a 20th-anniversary gig of their debut album “Magic Seed”, playing hits like Cloud Chamber, Horoscope, Castle Train, and Never Seen a Star – Easy shows that they’re not only a big part of the Swedish music history, but still relevant in 2010.
Easy was the first Swedish band since ABBA to charm stubborn English critics and a broader group of radio listeners, which made their unique guitar pop climb the charts. Easy’s concerts were described in terms of ‘emotional explosions’ and came to be a huge source of inspiration to Swedish bands like Popsicle, Brother Daniel and Håkan Hellström.
The debut album “Magic Seed” was released on the legendary Blast First label, which at the time also represented artists like Sonic Youth and Dinosaur Jr. Many foreign pop stars have praised Easy in their hunt for the perfect pop song, and this is probably best summed up by the quote given by one of the biggest Britpop artist, saying -”Just got to love this crazy Swedish stuff! “
With this new single “It’s OK to Cry” Easy shows that 2 minutes and 14 seconds still is enough to set hour heart on fire!
EASY discography
Magic Seed, 1990
Sun Years, 1994
Green Lights, 1998
Satellites, 2001














Playground Music Scandinavia is a leading independent record company and distributor operating since 1999 all over the Nordic region (Denmark, Finland, Norway, Sweden). Playground Music has vast experience and a great track record in successfully establishing artists and labels in the territory. Playground artists directly signed or represented include: Jenny Wilson, The Rasmus, Jeanette Lindström, Ace of Base & The Concretes among many others. Playground represents several international independent labels such as Beggars Banquet, 4AD, Domino, Matador, XL Recordings...
Playground Music Publishing AB is the publishing arm of Playground Music Scandinavia AB. We sign and develope Scandinavian artist with international potential who write their own material. We publish their works for the world. We have a joint-venture agreement with Universal Music Publishing Sweden who handle the administration worldwide. We seek synchronisation deals for our music and tracks. All request are welcome! We seek active hard working writers, artists and bands from Scandinavia to publish preferably those who are seeking to have albums or tracks released. 
















Fantastic,
Where do I buy it? Amazon won’t allow a download outside the US!!!
James
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